Elevance

Elevance is a developer tools platform serving 50,000+ software teams. Growing 40% YoY but burning cash and needed to reach profitability fast.

Services

Content Creation

Industry

Developer Tools

Company Size

280 Employees

Timeline

10 Weeks

CAC reduction

$2.8

Annual savings

$2.8

Annual savings

$2.8

Annual savings

February 11, 2026

You're Leaving Thousands of Dollars on the Table Every Time You Host an Event

The challenge

40% growth but $1.2M in monthly burn. Seven channels, no attribution, and a board deadline to hit profitability.

Elevance was measuring channel performance on lead volume rather than closed revenue. Paid search generated the most leads but those customers churned at 2x the rate. Content marketing looked expensive per lead but produced customers who expanded 3x more. The team had been optimizing for the wrong metrics for two years.

The approach

Kora rebuilt Elevance's growth model around unit economics rather than volume metrics.

We built a cohort analysis connecting every customer back to their acquisition channel and tracking their full lifecycle. The data was decisive: we cut paid search by 80%, doubled content and community investment, and redesigned pricing tiers to fix activation rates that were quietly killing unit economics.

The Results

Elevance cut blended CAC from $890 to $338, saved $2.8M annually, and reached profitability four months ahead of the board's timeline. LTV:CAC improved from 1.8x to 5.2x.

Blended CAC dropped from $890 to $338

$2.8M annual savings from channel reallocation

LTV:CAC ratio improved from 1.8x to 5.2x

Reached profitability four months ahead of board timeline

Free-to-paid conversion rate doubled after pricing restructure

"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner."